UX / UI
How to design without design?
ARC Studio is one of Singapore’s leading architects. They are best known for designing ‘The Pinnacle’ – the first 50 storey public housing project in Singapore, which caught the attention of architectural world by winning first place amongst 201 international submissions.
They continue to produce award winning architectural designs of all sizes, inspiring the human spirit through architecture.
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
– Paul Rand
The process of simplification is often complicated. Like the sculptor, we had to know what to remove so that the final form is one that is simple and clearly communicate what the studio stands for. To embrace the architectural studio’s nature of an ever learning and evolving entity, it was vital to the design objective that we did not set any limitations to its existing brand.