ENVIRONMENTAL DESIGN / MESSAGING

How to get noticed where everyone
is trying to get noticed?

There are at least 500 children in Singapore who have been abandoned, neglected or ill-treated by their parents and guardians every year. Sadly, only 1 out of 3 children gets fostered each time.

Being the first fostering agency in Singapore to be appointed by the Ministry of Social and Family Development (MSF), EPWORTH Foster Care is reaching out to the general public to inform and engage foster parents to sign up.

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It’s not only what you say, but how you say it.

The challenge was to get noticed in the sea of distractions. The solution was simply using the brand’s bright corporate colours and catchy title. As the topic of fostering can be sensitive to the general public, especially the families at risk, the messaging and tone of voice of the communication is carefully thought through.

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