BRANDING

Can your brand place you
in a winning position?

As increasing average real incomes of households and the desire for parents to see their children keep up with the competition fuels the growth of the tuition industry, so has the competition for market leaders to stay at the top.

Based on the Household Expendture Survey, Singapore household spent $1.4 billion on tuition, climbing steaadily over the years from S$650 million around 15 years ago.

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It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.

The client was fiercely aggressive. Like a boxer meeting his opponent in the ring. The contender is not an easy opponent. The solution became simple after many rounds of brainstorming. Add a splash of fun colours, but not too loud. Try to make going to tuition fun and creative.

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Elements of the symbols and icons used in school are made larger than life, with colours and movement. We choose influencers images of children that are connected, creative and lovers of life.

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There are at least 500 children in Singapore who have been abandoned, neglected or ill-treated by their parents and guardians every...

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Unsatisfied with the results even after 2 years of constant improvements in the spaces and services it provide, the spa director, Leon Cross...

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Founder and director, Bernadette is a life coach, adjunct lecturer in SMU and international trading consultant. At the age when most...

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As increasing average real incomes of households and the desire for parents to see their children keep up with the competition fuels the growth...

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Breaking the inertia of change after seven years of success required a huge dose of effort and boldness. That’s what Executive Director...

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