A Design Lab for
creating and growing
sustainable brands

Somebody Design Lab is a design lab with a focus on human centered design — it’s a narrative in motion, driven by the belief that design is a transformative force for personal and business growth.

Our mission: To inspire businesses to pursue holistic prosperity, transcending mere profit to embrace financial, spiritual, and social fulfillment. We champion a higher purpose, urging businesses to embody their fullest potential, recognizing that our impact on the world reverberates back to us.

WHO WE ARE

THE TEAM

Paul
Founder
Chief Designer

Carolyn
Business Consultant
Chief Copywriter

Bernie
E-Commerce Manager
Digital Marketing

Erick
Motion Graphics
Video & Animation

Edelyne
Brand Consultant
Chief Copywriter

Hwang
Chief Technologist
Website Specialist

Ada
E-Commerce Manager
Online Shopping Host

Paul
Founder
Chief Designer

Carolyn
Business Consultant
Chief Copywriter

Bernie
E-Commerce Manager
Digital Marketing

Erick
Motion Graphics
Video & Animation

Edelyne
Brand Consultant
Chief Copywriter

Hwang
Chief Technologist
Website Specialist

Ada
E-Commerce Manager
Online Shopping Host

OUR PROMISE

WE WILL BE MORE

1. EMPATHETIC

2. IMAGINATIVE

3. PRAGMATIC

SOMEBODY DESIGN LAB IS A PLATFORM TO CO-CREATE

WHAT WOULD YOURS BE?

TESTIMONIALS

Paul conceptualized the user interface for the newly launched corporate website and designed a website for an initiative. Both website designs have been recognised favourably by our Australian IT services vendor and are used as case studies for their potential clients.

Ben Lee
Department Head, Focus on the Family SG

Very happy working with Paul and the designs for the new spa and also the indoor playground. Spa Central became the talk of the town as we are the first to have an indoor playground. Paul’s design and ideas helped to bring Spa Central to one of the top in Batam. Kids and parents love it!

Leon Cross
Director, Spa Central

Great appreciation to Paul for all his time and efforts. In my experience, there are not
many people like Paul who really take his design seriously and yet open to feedback.

Peter Yang
Director, Empact

I really like the new website. It captures the advantages that your process offers.

George Jacobs
Associate, Sophie’s Bionutrients